Privacy Policy
What Family Equity Protection collects, what it does with it, who receives it, and the choices you have.
Last updated: September 6, 2026
Family Equity Protection (“we,” “us,” “our”) operates familyequityprotection.com, an insurance marketing service that connects homeowners looking for mortgage protection coverage with licensed insurance agents. This policy covers the website and the communications that follow a submission on it.
Information we collect
What you give us
When you complete our questionnaire we collect what you enter: your age range, mortgage balance and monthly payment, the coverage amount you want, ZIP code, name, the beneficiary you intend to protect, email address, and mobile phone number. We do not ask for health information, account or loan numbers, a Social Security number, or a date of birth on this site, and we never access your mortgage.
What we record automatically
With every submission we record your IP address, browser user agent, the page you submitted from, the date and time, and the exact consent language you agreed to. That is your consent record, and we keep it so we can prove what you agreed to and when.
Cookies, pixels, and advertising
We and our advertising partners (such as Meta) use cookies, pixels, and similar technologies to measure how you reached the site and whether an advertisement led to a submission. Where a click identifier or campaign parameter is present in the address that brought you here, we store it with your submission. You can limit cookies in your browser settings and limit ad measurement in the settings of the platform that showed you the advertisement.
How we use it
- To calculate the illustrative figure shown on your results page.
- To route your request to a licensed insurance agent in your state, who contacts you to discuss coverage.
- To contact you by phone, text, or email as described in the consent you gave, and to keep the record of that consent.
- To measure and improve our advertising.
- To respond to your requests, resolve complaints, and comply with law.
Who receives your request
Your request is shared with a licensed insurance agency we work with and its appointed agents, for the purpose of responding to it, including through a lead-distribution platform that routes your request to someone licensed in your state. If you choose to apply for coverage, your information goes to the insurance carrier. We also share information with service providers that host our site, deliver messages, and measure advertising, under contracts that limit what they may do with it. We do not share your information with your mortgage lender or loan servicer. A current list of the agencies we route requests to is available on request at privacy@familyequityprotection.com.
We do not sell your information to unrelated third parties for their own marketing. Some state laws treat sharing for targeted advertising as a “sale” or “share”; see Do Not Sell or Share My Info for how to opt out. We may also disclose information when the law requires it, to protect our rights, or as part of a merger or sale of the business.
Text messages
Mobile information collected on this site is used to run the Family Equity Protection Alerts text program described in our SMS & Opt-Out Policy: confirming your request, introducing the licensed agent handling it, scheduling, and follow-up about the coverage you asked about.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text-messaging originator opt-in data and consent will not be shared with any third parties, other than the providers that deliver our messages on our behalf and are bound not to use it for anything else. The categories of sharing above exclude your text-messaging opt-in data.
Your choices
- Reply STOP to any text to stop texts immediately.
- Use the unsubscribe link in any email, or ask whoever calls to put you on their do-not-call list.
- Email privacy@familyequityprotection.com to end all contact, or to access, correct, or delete your information.
Every way to stop hearing from us is on the Unsubscribe page.
State privacy rights
Residents of California, Colorado, Connecticut, Virginia, Utah, Texas, Oregon, and other states with comprehensive privacy laws have specific rights over their personal information. We extend the same rights to everyone. This section is the notice those laws require.
Categories we collect
| Category | Examples | Source |
|---|---|---|
| Identifiers | Name, email address, phone number, IP address | You; your device |
| Personal characteristics | Age range | You |
| Financial and household information | Mortgage balance and monthly payment, the coverage amount you want, the beneficiary you intend to protect | You |
| Approximate location | ZIP code and the state it falls in | You |
| Internet activity | Pages visited, referring advertisement, browser and device details | Your device; our advertising partners |
| Consent record | The exact consent text you agreed to, and when | You |
We collect these for the purposes listed under “How we use it” and disclose them to the recipients listed under “Who receives your request.” Internet activity and identifiers may be shared with advertising partners for measurement and targeted advertising, which some laws define as a “sale” or “share.” We do not collect sensitive personal information on this site, we do not use your information for profiling with legal or similarly significant effects, and we do not knowingly sell or share the personal information of anyone under 16.
Your rights
- To know what personal information we hold about you, and to receive a copy of it.
- To correct inaccurate personal information.
- To delete personal information, subject to exceptions such as keeping a consent record the law requires us to retain.
- To opt out of the sale or sharing of personal information and of targeted advertising.
- To not be discriminated against for exercising any of these rights.
How to exercise them
Email privacy@familyequityprotection.comwith the subject “Privacy Request”, or call (813) 726-1753. Tell us which right you are exercising and include the name, email, and phone number you submitted so we can find your record. We verify requests by matching them to that record, and we may ask for more information if they don’t match. You may use an authorised agent; we may ask for proof of the authorisation. We respond within 45 days, and will tell you if we need an extension the law allows. If we decline a request you may appeal by replying to our response, and we will explain the outcome of the appeal and how to contact your state’s attorney general if you are still not satisfied.
Retention
We keep your submission and consent record for as long as needed to respond to your request and to meet our legal and record-keeping obligations, including the retention of consent records under telemarketing law, which is at least five years from the last communication. Advertising measurement data is kept in aggregate.
Security
Information submitted through this site travels over an encrypted connection and is stored in systems with access limited to people who need it. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
Children
This site is not directed to anyone under 18, and we do not knowingly collect information from children.
Changes
We may update this policy. The date at the top reflects the latest revision, and continued use of the site after a change means you accept it. Material changes to how we use information already collected will be notified to the email address you gave us.
Contact
Questions about this page, your request, or how you were contacted: support@familyequityprotection.com. Privacy requests: privacy@familyequityprotection.com. Phone: (813) 726-1753.
By mail: Family Equity Protection, 382 NE 191st St, #875614, Miami, FL 33179.